12 Hours of Movement Misery

Originally called 12 Hours of Summit Suffering (under the Summit business), this competition aims to push you to your limits. A team of two travels around all Movement Dallas-Fort Worth gyms to climb as many boulders and routes as they can in 12 hours!

This competition involved more moving parts than a regular competition because all six locations started the competition simultaneously. Months in advance, I prepared the six general managers with check-in and scoring materials/procedures, coordinated sponsorships, procured raffle prizes, and aided in developing digital marketing materials. Additionally, I organized the after-party, which included catering, alcohol sponsors, and ending with an awards ceremony.

Sponsors: Red Bull | Gatorade | Topo Chico | Black Diamond | Guayaki Yerba Mate | Wild Country | Friction Labs | prAna | Evolv | Trango | La Sportiva | Deuter | Tenaya | Alternative Baking Co. | Edelrid | Deep Ellum Brewing